Each time I go to Paris I have a list of places I want to explore. Mercia newly opened concept shop in the branché 3rd arrondisement, was one such place on my list. It's very stylish with lots of branded clothes labels. These brands however, are conceding their profit margin to give to charities in Madagascar. There's a florist, perfumerie, stationery shop and lots of home and kitchenware. The café is also a secondhand book shop with a NYC meets French chic feelabout it.